Don Kincaid on the Importance of a Returns Policy
Hi.
Is it me or are mega companies that dismissive of ‘Joe Public’? The other day I was shopping in a major electrical store ‘Cu….s’ in the Midlands, U.K. While the assistant was sorting out my purchase of some expensive Wii kit along with many games and attachments, I noticed a huge sign on the wall with a message from the Company to us mortals.
In short it more or less said, “We guarantee 100% your money back within 28 days, as long as the items packaging and contents being returned, remains sealed and unused!!”
“Brilliant !”I said. Just how the hell will I know if it works or not, unless I open it up and try it!
The answer is simple! According to the Assistant helping me if we all return it as per their instruction under our guarantee from them, it enables them to sell it more easily, after we have been given our money back!
“But, it doesnt help us find a product that works?!” I said. Oh what happiness!